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No one wants to see your Demo
I have bad news for anyone who does product demos over the web: No one wants to see them. Seriously. Once you realize that it will be much easier to sell your software. To clarify: They might have...
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Selling when you’re not there
There’s been a lot of research done about how customers- especially B2B customers- buy online. The difference could mean a lot of money to your company and make your sales force’s jobs easier. The...
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Author’s Journey #13: Testing your book’s proposed title and subtitle
Testing your book’s title before your book is printed is the only way you can be sure that you’ve chosen the right title and subtitle for your book. Title testing is easier and cheaper than it was ever...
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